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Notre Dame vs. Syracuse Rivalry Goes Green on NBC Sports & Carbonrally.com
Students, alumni, & fans of each school are competing in eco-challenges; NBC Universal to donate $10,000 to winning team at end of month
New York – Long-time football rivals Notre Dame and Syracuse are taking their rivalry to Carbonrally.com to help bring awareness to climate change and the need to reduce energy consumption as part of NBC Universal’s “Green is Universal” consumer campaign during Green Week, Nov. 16 – 23.
Two teams comprised of students, faculty, alumni and fans from each university are competing the entire month of November in a variety of eco-challenges posed by Carbonrally.com. NBC Universal will donate $10,000 to the rival who can build the largest Carbonrally team. And one team, Notre Dame or Syracuse, will take home $10,000 at the end of the month to support campus eco initiatives.
The green competition is expected to get intense on November 22 when Notre Dame and Syracuse take the field in a carbon-neutral football game to be aired on NBC Sports.
Individuals can track the competition and participate on the Notre Dame or Syracuse teams by visiting http://www.carbonrally.com/pages/nbc-rally
In addition, NBC Sports will host an online video contest, in which students from Notre Dame and Syracuse will produce short commercials promoting sustainable practices. The best submissions will be displayed on the NBC Sports website, www.NBCSports.com
Carbonrally.com offers individuals and teams a fun, simple and competitive way to reduce energy consumption and the threat of climate change. The site regularly poses challenges that entail small personal lifestyle changes. Each challenge translates directly into a reduction of greenhouse gas emissions measured in pounds of CO2. Thousands of individuals and more than 570 teams are now competing.
“The competitive spirit of both Syracuse and Notre Dame is generating excitement and energy-saving action across the country,” said Carbonrally founder Jason Karas. "Carbonrally’s goal is to provide an arena where people can easily participate and have a larger impact by working together. And NBC’s idea to tap into a friendly college rivalry is a creative, powerful, and fun way to bring awareness to climate change and energy conservation. "
The NBC Universal-sponsored rally is part of NBC’s larger effort to encourage folks to Green Your Routine during their semi-annual Green Week November 16 – 23, which incorporates more than 150 hours of environmentally themed content across NBC Universal’s multiple platforms.
“We’re proud to partner with both Syracuse and Notre Dame and ignite their fans to join in this challenge to combat climate change”, said Beth Colleton, VP of Green is Universal for NBCU. “Carbonrally is a unique vehicle that allows us to unite students, fans and alumni from across the nation to collectively make a difference in their impact on the environment.”
About Carbonrally
Based in Cambridge, MA, Carbonrally is a web platform offering individuals and groups a fun, simple and social way to conserve energy and have a measurable impact on climate change. Carbonrally publishes periodic science-based “challenges” which involve personal changes in behavior. The site enumerates the personal CO2 impacts associated with the challenges, and also reports combined scores for teams and the entire community. Through team play, Carbonrally provides a quick and easy program to engage people in collective energy and climate action. The service is free and available to participants 13 years and older.
About “Green is Universal:”
Launched in May 2007, “Green is Universal” is NBC Universal’s ongoing green initiative dedicated to raising Green awareness, effecting positive change to the environment, and substantially greening its own operations.
MEDIA CONTACTS:
NBC Sports
Lindsay Fitz, NBC Sports Communications & Marketing
212.664.2121
Lindsay.Fitz@nbcuni.com
Carbonrally
David Templeton
DBT Communications
(203) 483-7373
NBC Universal
Hilary Smith, NBC Universal Corporate Communications
212-664-2617, hilary.smith@nbcuni.com