Seventeen Magazine and Carbonrally.com Tap Teen Girls’ Spirit to Go Green
New York City – March 6, 2009 – Seventeen Magazine and Carbonrally.com have teamed up to launch Go Green with Seventeen, a print and online campaign to help Seventeen readers understand and find ways they can “Go Green.”
Seventeen readers, their friends and families can visit the Go Green with Seventeen web site beginning March 3rd to learn more about climate change and ways they can help reduce energy consumption. Teens can also go to Carbonrally.com and join the Go Green with Seventeen team and start to take part in an ongoing series of energy-saving challenges.
Starter challenges include:
- Cash-in your Closet – Selling or donating one item of clothing you don’t need can reduce CO2 emissions by 27.1 lbs.
- Curb your Hunger – Avoiding drive-thrus for food, ATMs, etc. for 1 month will reduce your CO2 emissions by 4.9 lbs.
- Power Shower – Reducing your shower from 8 minutes to 6 for a month will reduce CO2 emissions by a total of 15.3 lbs,
Carbonrally.com tracks every pound of CO2 saved on its “rally machine,” and the results of the collective efforts of the Go Green with Seventeen team are tallied – in real time – on the website’s leader board.
Since the campaign’s kick off earlier this week, 2,200 Go Green with Seventeen rallyers have already eliminated 14.5 tons of carbon emissions.
“Our Seventeen readers are passionate about environmental issues, and we hope that this fun, team-oriented campaign will empower them have an even bigger impact on the world. Teen spirit combined with simple, everyday action is a powerful force for change. We’re thrilled to be part of this collective effort where we can learn from and motivate each other,” said Ann Shoket, Editor in Chief of Seventeen Magazine.
According to statistics from Carbonrally that span several age groups, teens typically commit to twice as many energy-saving challenges compared to other participants in the Rally. They’re also very vocal about the issue, posting an average of three times as many comments, tips and challenge ideas on the site.
“Seventeen Magazine is the number one magazine for teenage girls and is the ideal partner to tap into the environmental commitment, enthusiasm and inspiration of younger readers", said Jason Karas, founder of Carbonrally.com. “Seventeen’s campaign is also a great example of environmental leadership and demonstrates how a top media property can rally their large community to save energy, prevent climate change and have some fun together too".
The Go Green with Seventeen campaign is being sponsored by Pizza Hut, Tarte and Girlprops.com who are offering exclusive discounts to all who register for Go Green with Seventeen team.
Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 16 U.S. titles and 19 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (70.6 million total adults, according to MRI, Fall 2008).
Based in Cambridge, MA, Carbonrally (www.carbonrally.com) is a web platform offering individuals and groups a fun, simple and social way to conserve energy and have an impact on climate change. Carbonrally publishes periodic science-based “challenges” which involve personal changes in behavior. The site enumerates the personal CO2 impacts associated with the challenges, and also reports combined scores for teams and the entire community. Through team play, Carbonrally provides a quick and easy program to engage people in collective energy and climate action. The service is free and available to participants 13 years and older.